Presenting the “Welcome to My Village” Case at IAE Business School
As part of the international initiative Cities for Families, we shared the case study: “Welcome to My Village: strengthening rootedness and economic inclusion in rural communities. From Colonia Belgrano to Maggiolo.” During the event, organized by the International Federation for Family Development (IFFD), the ES VICIS Foundation, represented by its coordinator Mercedes Manfroni, and Jorgelina Aguirre, local leader and former president of Maggiolo, presented the experience of Welcome to My Village in that village. The presentation focused on how a rural community can be transformed when local leadership, public-private cooperation, and neighborly commitment come together in the same project. Key results of the joint work between the ES VICIS Foundation, the community, and the local government included: Training more than 40 entrepreneurs through the program I Start Up in My Village A donation for productive investment for the textile cooperative CONFEMAG Planning and support for the relocation of a young doctor who today strengthens the local healthcare system A survey reaching 50% of Maggiolo households, providing a detailed snapshot of the village and an excellent basis for planning and implementing public policies The presentation also highlighted data on youth expectations: more than 60% of young people want to stay in the village. The discussion explored the challenges of the ES VICIS model in an interactive session with participants. It was an enriching opportunity for exchange and reflection with specialists, academics, and local leaders on how to continue strengthening rootedness and opportunities in Argentina’s rural communities, moderated by Héctor Rocha, professor at IAE. Rural villages have a future when their residents choose to build it together.








